主理人：金莉君

金莉君女士作为浙江省珠宝玉石首饰行业协会副会长，自1994年进入珠宝行业，1995年开设第一个珠宝专柜，1999年创办杭州金汇珠宝有限公司。三十余年深耕不辍，她从一线销售成长为集经营、设计、品控于一体的行业实践者，现任杭州金汇珠宝有限公司总经理、浙江京鼎珠宝有限公司董事长。

多年来，她深度参与珠宝搭配与设计，不少畅销款式均出自其手；2018年创作以成长为主题的“成人礼”系列，以珍珠、黑曜石、红玛瑙、红绳等元素及子母结构，表达父母对孩子的爱与期盼。她以专业、诚信与匠心，创立高端珠宝艺术会所“金子客厅”，将珠宝从消费品升华为艺术、文化与生活方式的载体。

在这里，实行一对一私享品鉴，根据客户气质与需求量身推荐；开设公益珠宝知识沙龙，围绕鉴赏、人文、搭配、养护等主题与会员深度互动；依托主理人专业资质与全球供应链资源，提供彩宝、珍珠、黄金、翡翠、玉石等全品类服务，并配套修理、保养等一站式售后体系。到访人员以“金蜜”相称，在雅致空间中交流珠宝美学与生活感悟，让每一件珠宝都成为值得珍藏的人生故事。

未来，公司愿与国内外时尚设计师、文化艺术机构以及美好生活方式相关品牌等社会各界开展多层次合作，开放会所场地与资源，举办联名展览、主题沙龙、品牌发布等活动，搭建资源共享、合作共赢的交流平台，共同推动珠宝行业高质量发展，让更多有灵魂的珠宝走进大众生活。

Hangzhou Jinhui Jewelry Co., Ltd.: Trust Brings Us Together, Integrity Stays With Us — Lighting Up a Jewelry Life with Craftsmanship

I. Company Overview

Hangzhou Jinhui Jewelry Co., Ltd. was founded on January 8, 1999, and is a Vice Chairman Unit of the Zhejiang Jewelry, Jade and Ornament Industry Association. Adhering to the principle of “Trust Brings Us Together, Integrity Stays With Us,” the Company is committed to bringing more exquisite, higher-quality jewelry with true soul into more people’s lives, striving to build a “House of Creative and Authentic Jewelry” and a trusted brand in consumers’ minds. After more than two decades of development, the Company has more than 100 employees and dozens of core managers. Its stores are located in Hangzhou, Lin’an, Yuqian, Changhua, Fuyang, and other places, forming an operating network of 15 specialty stores and counters, as well as the high-end jewelry art lounge, the Golden Lounge.

The Company has cooperated with brands such as Laomiao Gold, Mingpai Jewelry, and China Gold, become a regional partner of the century-old brand Lao Feng Xiang in Lin’an, and established cooperation with De Beers, the world’s largest diamond supplier, launching its own brand Jinhui Shijia. In 2018, Zhejiang Jingding Jewelry Co., Ltd. was established on the basis of Jinhui Jewelry, and its brand ONE MEMORY Jewelry focuses on young consumers. The Company is deeply engaged across the entire jewelry industry chain, cooperates with top-tier factories in the industry, has established rigorous QC procedures, and works with domestic and international jewelry designers to promote product diversification and uniqueness. The Company has been recognized as an “Excellent Public Image Enterprise” in the jewelry industry, a “Trusted Demonstration Store,” and a “Zhejiang Jewelry, Jade and Ornament Industry Integrity Demonstration Unit for Trusted Consumption.” It won the Gold Award at the “Qianjiang Cup” Jewelry Design Exhibition and became a strategic talent cooperation unit with China University of Geosciences.

II. The Principal’s Profile

As Vice President of the Zhejiang Jewelry, Jade and Ornament Industry Association, Ms. Jin Lijun entered the jewelry industry in 1994, opened her first jewelry counter in 1995, and founded Hangzhou Jinhui Jewelry Co., Ltd. in 1999. Over more than three decades of dedicated work, she has grown from a frontline salesperson into an industry practitioner integrating management, design, and quality control. She currently serves as General Manager of Hangzhou Jinhui Jewelry Co., Ltd. and Chairman of Zhejiang Jingding Jewelry Co., Ltd.

Over the years, she has been deeply involved in jewelry styling and design, and many best-selling styles are her creations. In 2018, she created the growth-themed “Coming-of-Age” collection, which uses elements such as pearls, obsidian, red agate, and red string, as well as a mother-and-child structure, to express parents’ love and expectations for their children. With professionalism, integrity, and craftsmanship, she founded the high-end jewelry art lounge, the Golden Lounge, elevating jewelry from a consumer product into a vehicle for art, culture, and lifestyle.

She also serves as Executive Vice President of Zhejiang Businesswomen of Excellence and Executive Director of its Health Aesthetics Professional Committee, Deputy Secretary-General of Zhejiang Leading Entrepreneurs, and Vice President of the Fuyang Chamber of Commerce. She has received honors such as “Top Ten Zhejiang Businesswomen of Excellence” and “2017 Zhejiang Leading Emerging Entrepreneur of the Year.”

III. The Brand Lounge

The Golden Lounge is a gathering place created by Hangzhou Jinhui Jewelry Co., Ltd. for jewelry lovers. With the original aspiration of “using gold as a medium, craftsmanship as the heart, and leaving a warm light for everyone who understands jewelry,” it integrates private appreciation, art exhibitions, cultural salons, and bespoke services, creating an immersive jewelry aesthetics space that is both professional and warm, where jewelry lovers can gather, exchange ideas, and share.

Here, one-on-one private appreciation is offered, with recommendations tailored to clients’ temperament and needs; public-interest jewelry knowledge salons are held, engaging deeply with members on themes such as appreciation, culture, styling, and care; and, leveraging the principal’s professional qualifications and global supply chain resources, it provides full-category services covering colored gemstones, pearls, gold, jadeite, jade, and more, supported by a one-stop after-sales system including repair and maintenance. Visitors are affectionately addressed as “Jinmi,” and in the elegant space they exchange views on jewelry aesthetics and life insights, making every piece of jewelry a life story worth treasuring.

IV. Future Outlook

As a Vice Chairman Unit of the Zhejiang Jewelry, Jade and Ornament Industry Association, Hangzhou Jinhui Jewelry Co., Ltd. and the Golden Lounge will, in the context of the new era, continue to adhere to integrity-based operation and quality first, strictly comply with industry standards, strengthen industry self-discipline, protect consumers’ legitimate rights and interests, and actively create a healthy and orderly market environment. At the same time, the Company will continue to deepen the dissemination of jewelry culture and artistic exchange, enhance service quality and customer experience, and enable jewelry culture to better integrate into public life.

In the future, the Company is willing to carry out multi-level cooperation with fashion designers at home and abroad, cultural and art institutions, brands related to a beautiful lifestyle, and all sectors of society. It will open the Lounge’s venue and resources, host co-branded exhibitions, themed salons, brand launches, and other events, build a communication platform for resource sharing and win-win cooperation, jointly promote the high-quality development of the jewelry industry, and bring more jewelry with soul into public life.